RBC
Future launch
In 2017, in an era of unprecedented economic and technological change, RBC launched its largest-ever commitment to Canada’s future. RBC Future Launch is a 10-year, $500-million initiative to help young people gain access and opportunity to the skills, job experience and career networks needed for the future world of work.
As Canada’s largest bank prepared to unveil this intiative, research showed there was a credibility gap with young adults.
To break through, we invited incredible, inspirational, accomplished young influencers to a summit to discuss and debate the Future Launch key pillars: Work Experience, Skills Training, Mental Health Support, and Networking. We shared this dialogue with youth across Canada in the channels and formats they used and valued most.
