Creative Director

Neontaffy

 

Agency Brand Identity

 

I was a Partner at a short-lived agency dedicated to Mastercrafting Brand Growth.

For a brief few months, we promised and delivered brilliant strategy and sticky communications.

Neontaffy:

Your brand deserves to be loved. And you’ve done what it takes to get it this far.
But you’ve hit a growth plateau. Things keep changing and what worked before isn’t working anymore.
Neontaffy combines the science of true marketing research with the craft of modern brand creative to pull brands into culture, and culture into brands.

🔬Real Marketing Science — Move beyond basic agency thinking
🔥 Fierce Creative — Consistent, bold, behaviour-changing ideas
📈 Real Business Results — Your success is our only goal
💃🕺 And we’re fun to work with.

Let’s glow.

(Sigh. It was fun while it lasted, and a great pleasure to partner with the indomitable Sister Merci to take our shot at launching a new agency.)

I directed the development of the brand strategy and brand identity.

Additional Art Direction/Design by Kat Tapp.

Wordmark

Wordmark Usage

Colours & Symbols

Graphics & Slides

Lead Magnet

Next: Nike: 2010 Olympics & Dangle’s Angle

Previous: McCormick/Club House Social Content

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